Overview

 Head of Marketing [12 month FTC] – London, N1C 4AG, United Kingdom 

The A Side: A Day in The Life  

 

About Fontana 

  

Fontana’s iconic logo has, for a long time, signalled excellence, adventure, openness and optimism. Known for shaping some of the most influential sounds across jazz, pop, soul, folk and alternative music, the label was relaunched in 2025 under Universal Music UK as a space for culture-shaping artists. 

  

Fontana is home to a diverse and global roster including Jordan Rakei, Jacob Collier, AURORA, Victor Ray, The Teskey Brothers and TOMORA, alongside international releases from Blue Note, Verve and Impulse. 

  

We pride ourselves on building long term careers for our artists, with artist development sitting at the centre of everything we do. We value curiosity, ambition and a willingness to challenge convention, creating an environment where new ideas can move quickly and have real impact. 

  

As Fontana enters this new chapter in the UK, we are creating a label shaped by a belief that the most exciting work happens when people are given the freedom to do things differently. 

  

  

The B Side: Skills & Experience  

 

Key Responsibilities 

To drive creative, innovative, commercially focused campaigns across Fontana’s diverse roster. 

Be Managerial 

Lead and oversee marketing plans related to Fontana’s frontline artists, projects and activities. 

Manage and develop team members and direct reports as appropriate 

  

Be strategic and innovative 

Continually seek new and innovative ways to bring excellence to artist campaigns 

Develop and implement a focused strategy and vision for all key areas of activity for an artist campaign 

Oversee the planning, creation, and delivery of domestic and international marketing tools 

Be digitally fluent and audience first in your planning, with a deep understanding of fandom and communities 

  

Be Collaborative 

Work closely with artists, their teams and other departments– Media/Press/Promotion, Commercial, Digital, Sales and A&R – to deliver connected and cutting-edge strategies across the business 

  

Be Financial 

Responsible for the budgeting and execution of creative, commercial, and profitable advertising campaigns in the area of frontline releases 

Work with relevant external agencies to budget, plan and manage all deployment relevant to frontline products 

With the General Manager and Commerical team, oversee detailed sales forecasts for frontline releases; be a key contact point for the sales team on campaign information, market trends and consumer insight 

With the General Manager and Finance Director, develop and build robust sales versus spend models that can inform short- and long-term campaign planning and execution 

  

 

Person Specification  

We are open to considering candidates at both Head of and Senior Marketing Manager level. Our primary focus is on identifying the right individual to deliver standout, commercially successful marketing campaigns that reflect the artistic nuances of the roster.

 

Skills & Experience 

  • Experience of line managing and mentoring team members 

  • Proven authoritative knowledge of charts, trends, and artists 

  • Ability to identify and nurture artist talent 

  • Proven capability to work autonomously, demonstrating the ability to make decisions in a high-stakes environment 

  • Drive, motivation, and managerial skills to take high-profile projects successfully from inception to completion, often simultaneously and under pressure 

  • Experience of breaking new UK acts and international-selling acts and the versatility to work with acts of various sizes and budgets 

  • Experience of effectively managing budgets to minimise financial spend within own projects and maximising profits 

  • Proven ability to develop innovative, creative, and commercially successful marketing strategies 

  • Success at incorporating digital activity into marketing campaigns 

  • Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy 

  • Strong communication skills, written and oral, and outstanding presentational ability 

  • Successful experience in negotiating with artists, artist management, internal stakeholders, and senior management 

  • Experience managing the creation of videos and other additional content, including briefing creative agencies and content teams 

  • Experience instigating and managing photo shoots, including managing budgets, briefs, and contracts 

 

Bonus Tracks: Your Benefits 

 

  • Group Personal Pension Scheme (between 3% and 9%) 

  • Private Medical Insurance 

  • 25 paid days of annual leave 

  • Interest Free Season Ticket Loan available 

  • Holiday Purchase scheme 

  • Dental and Travel Insurance options 

  • Cycle to Work Scheme 

  • Salary Sacrifice Cars 

  • Subsidised Gym Membership 

  • Employee Discounts (Reward Gateway) 

 

 

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