Overview
Manager, Catalog Marketing – Santa Monica, 90404, United States of America
How we LEAD:
We are seeking an experienced Catalog Marketing Manager to lead strategy, planning, and execution for catalog artists and repertoire for our Distributed Labels. This person will serve as a central driver of catalog initiatives—developing long-term strategic marketing plans, and creating innovative moments that maximize visibility, consumption, and cultural relevance for catalog artists and brands.
This role requires a deeply strategic and highly organized marketer who understands catalog lifecycle strategy, playlist strategy, physical production setup and management, audience development, and digital culture. The ideal candidate is proactive, trend-aware, and able to manage large volumes of information, deadlines, and creative ideation while keeping all cross-functional teams tightly aligned.
How You’ll CREATE:
Catalog Strategy & Execution
- Develop and execute comprehensive catalog marketing strategies for priority artists and releases across the Partner Labels’ catalog.
- Build long-term plans that drive sustained consumption, discovery, and cultural relevance across physical, streaming, social, and commercial platforms.
- Lead ideation and execution for catalog initiatives, tentpoles, anniversaries, viral moments, and long-tail campaigns that strengthen artist brands and deepen fan engagement.
- Ensure catalog releases and activations are positioned for maximum impact across all platforms and partners.
- Drive meaningful revenue growth across Partner Label catalog.
Strategic Ownership & Leadership
- Act as the strategic driver for catalog marketing—ensuring the entire team is aligned on priorities, responsibilities, and label goals.
Cross-Functional & Label Collaboration
- Work in lockstep with Partner Label teams to ensure catalog strategy aligns with label and artist initiatives and long-term priorities.
- Proactively communicate progress, performance insights, risks, and pivots to leadership and label teams.
Proactive Ideation, Planning & Campaign Development
- Stay deeply on top of catalog key dates, historical anniversaries, music moments, cultural milestones, and content opportunities.
Data Insights
- Use consumption data, social trends, streaming patterns, and platform insights to shape campaigns and optimize performance.
Physical Product Management
- Initiate catalog physical product setup and maintain global release communication.
Bring Your VIBE:
- 4+ years’ experience in Catalog Marketing, Product Management, or Music Marketing at a label, distributor, or management company
- Strong understanding of catalog lifecycle marketing, physical production, playlist strategy, streaming behaviors, and long-term audience development
- Demonstrated ability to plan and drive marketing strategy, execute complex projects, and manage multiple stakeholders
- Creative thinker with a track record of discipline and innovation
- Highly skilled in communication—must be clear, proactive, and assertive across internal teams and external labels
- Familiarity with DSP and social platform trends (Spotify, Apple, YouTube, TikTok, SoundCloud, etc.)
- Strong presentation, writing, and cross-functional coordination skills
- Proficient with Word, Excel, PowerPoint, and tools like SoundScan, Mediabase, Chartmetric, or similar
- Bachelor’s Degree
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
