Overview
Vice President, Creator & Influencer Brand Partnerships – New York, 10019, United States of America
The Opportunity
We’re hiring a VP-level leader to redefine how our music lives in culture across creators, influencers, social-first storytelling, and emerging platforms. This is a high-impact role on our Sync, Licensing & Audio Branding team, built for someone who can turn creative momentum into commercial results and meaningfully move the needle for our songwriters through world-class brand partnerships.
You’ll lead the strategy, relationships, and dealmaking that positions our catalog and creative capabilities as essential inputs for brands and agencies; fueling campaigns people actually care about, and creating sustainable, scalable revenue in the creator economy.
How We LEAD:
Music is no longer just a layer in marketing, it’s a growth engine. The right partnership can break a song, elevate a brand, and create long-tail value for creators and rights holders. We’re looking for someone who can see around corners, open doors and build a creator-focused partnership machine that becomes an industry benchmark.
How You’ll CREATE:
Build and Lead a Creator & Influencer Partnership Engine
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Develop and execute the vision and commercial strategy for our music across the creator/influencer ecosystem.
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Create a repeatable playbook for scaling creator-led partnerships: how we source, package, sell, execute, and renew.
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Identify platform shifts, audience behaviors, and cultural signals early, and translate them into business opportunities.
Originate High-Level Commercial Relationships
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Leverage an established personal network across creator studios, top influencers, social-first agencies, and brand marketing leaders to drive immediate partnership momentum.
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Position our catalog, songwriter community, and creative teams as strategic partners, not just a licensing solution.
Drive Revenue Through Brand Partnerships & Music-Led Campaigns
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Build new revenue streams through creator-first concepts, bespoke music programs, branded content frameworks, and integrated campaigns.
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Partner with internal stakeholders to structure, negotiate, and close deals (including rights, usage, term, territory, approvals, and renewals).
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Ensure partnerships are executed with excellence: delivering impact for brands while protecting and elevating our creators.
Collaborate Across a World-Class Music Organization
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Work seamlessly across sync, licensing, creative, A&R, legal, finance, and operations to align brand/agency needs with our catalog and capabilities.
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Serve as the internal voice of the creator economy, bringing sharp insight on what drives growth, discovery, and conversion in social marketing.
Bring Your VIBE:
Essential Experience & Network
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A proven, active network across creator studios, influencer ecosystems, social-first agencies, brands, and major advertising agencies.
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Demonstrated ability to originate and close partnerships with senior decision-makers (brand and agency side).
Commercial & Rights Fluency
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Understanding of music publishing, licensing, brand partnerships, creator programs, rights structures, or adjacent fields.
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Skilled in designing partnership value propositions that align with marketing objectives and deliver measurable outcomes.
Leadership Traits We’re Looking For
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Innovator + builder: you thrive in ambiguity and can create structure where none exists.
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Credible operator: you can run a pipeline, forecast accurately, and consistently close high-value deals.
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Cultural translator: you understand creators, community dynamics, and how trends become movements.
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High trust collaborator: you bring people along, align stakeholders quickly, and make teams stronger.
Bonus Points
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Experience building creator-led programs at scale (platform, studio, agency, label/publisher, or brand-side).
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Strong relationships with senior platform partners and emerging social ecosystems.
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A track record of shaping campaigns that break through culturally, not just perform on paper.
What You Can Expect From Us
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A team of music experts committed to creator success.
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The opportunity to shape a creator-first partnership function inside a leading music company.
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Competitive compensation, benefits, and the mandate to build something meaningful and durable.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
