Overview

The UK’s leading provider of adult short break experiences, Warner Hotels is a collection of unique properties in great locations across the UK. All short breaks at a Warner Hotel include breakfast, dinner and specified entertainment and activities, ensuring guests make the most of their time away. Situated in stunning locations nationwide including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel offers its own personal character that makes every Warner Hotels stay unique.

We are looking to recruit a Personalisation and Lifecycle Manager who will be responsible for owning the design, build and optimisation of lifecycle journeys and personalisation within CRM.

 

Working within Bloomreach, this role will create and manage automated journeys across the guest lifecycle, ensuring we move from campaign-led activity to a more connected, always-on approach that drives engagement, retention and revenue.

 

This is a hands-on role, combining strong lifecycle thinking with practical delivery. You will work closely with the CRM Exec (campaign planning and delivery) and CRM & Loyalty Analyst (insight and measurement) to turn business priorities into effective, data-driven CRM activity.

Key Responsibilities:

 

Lifecycle Journey Design & Optimisation

  • Designing and managing end-to-end lifecycle journeys (acquisition → retention)
  • Building scalable, automated, always-on CRM programmes
  • Translating business requirements into structured journey logic
  • Continuous optimisation based on performance insights and KPIs

CRM Platform Expertise (Bloomreach)

  • Hands-on ownership of Bloomreach for journey building and execution
  • Configuring triggers, workflows, segmentation and automation
  • QA, testing, troubleshooting and data validation
  • Developing reusable templates and scalable frameworks

Targeting, Segmentation & Decisioning

  • Creating audience segments based on behaviour, lifecycle stage and value
  • Applying conditional logic and dynamic decisioning
  • Translating data insights into actionable targeting strategies

Personalisation Strategy & Execution

  • Delivering personalised, data-driven communications across the lifecycle
  • Implementing dynamic content and behaviour-led messaging
  • Scaling personalisation in a structured, reusable way

Test & Learn Methodology

  • Designing and executing A/B and multivariate tests
  • Setting up control groups, audience splits and tracking
  • Using insights to continuously improve performance

Performance & Commercial Impact

  • Driving improvements in conversion, engagement, retention and revenue
  • Optimising lifecycle activity to increase customer lifetime value
  • Identifying opportunities for incremental revenue growth

Data-Driven Decision Making

  • Using analytics and insights to refine journeys, targeting and personalisation
  • Close collaboration with analysts to interpret performance data

Collaboration & Stakeholder Management

  • Working cross-functionally with CRM, data, tech and marketing teams
  • Aligning CRM activity with wider business and customer experience goals

Knowledge, Skills & Experience:

  • Lifecycle Marketing Expertise – Strong understanding of customer journeys, engagement, retention and value drivers
  • CRM/CDP Platform Proficiency – Hands-on experience (ideally Bloomreach) building automated journeys and workflows
  • Segmentation & Personalisation – Applying targeting, decisioning and dynamic content for tailored communications
  • Performance & Analytics – Understanding and optimising key metrics (conversion, retention, LTV)
  • Technical Execution – Building, QA’ing and troubleshooting CRM journeys with scalable, reusable structures
  • Data-Driven Problem Solving – Translating business needs into effective CRM solutions and resolving platform issues
  • Test & Optimisation Mindset – Improving performance through continuous testing and iteration
  • Collaboration & Delivery – Working cross-functionally and owning high-quality execution in a fast-paced environment
  • Commercial Awareness – Focus on driving measurable impact and business outcomes

Ready to discover your glow? 

Be part of something more than a hotel — where your personality shines and your ideas matter. 

  

Inclusion Statement 

Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share. 

We genuinely care about every candidate’s experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don’t hesitate to reach out to us at: Warner.recruitment@warnerhotels.co.uk 

 

Please note: Unsolicited CV’s from agencies will not be considered  

 

Location: Warner Head Office, Hemel Hempstead, HP2 4YL

Before you apply -
Register now and turn on alerts for jobs like this!

  • To apply for this position, receive job notifications and manage your applications, click "Register with Diversity Jobs Group".
  • To apply for this position without registering, click "Apply with Customer".

By registering you agree to our terms and conditions.

Apply with Customer

IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.