Overview

 Manager, CRM and Digital – Miami Beach, 33139, United States of America 

You are a data-driven digital marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of paid media, email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

How You’ll CREATE

· Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV

· Develop and execute full-funnel strategies across META, TikTok, and Google Ads platforms.

· Own the email and paid ad marketing calendar, ensuring timely execution of campaigns that support business goals

· Execute end-to-end email campaigns, including building, QA, scheduling, and deployment

· Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.

· Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.

· Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.

· Provide regular reporting on email, SMS and paid ad performance, delivering insights and recommendations to stakeholders and leadership.

· Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value

· Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

Bring Your VIBE

· 3+ years of experience in email marketing, with a deep appreciation and understanding of Latin audiences and the pop/rock music genre

· Fluent in Spanish

· Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.

· Proven track record of planning, launching, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), and TikTok Ads

· Strong analytical skills with the ability to interpret data and translate insights into action.

· Experience with personalization, customer journey building, and retention-driving strategies.

· Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.

· Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.

· Must have a ‘can do’ attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects

· Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.

· Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

 

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