Overview
Individual giving manager – Permanent – Full Time
ID: 321947
Job Specialism: Fundraising and Marketing
Location: London
Salary: £46,634 (inclusive of inner London weighting)
Closing Date: Sunday, 20th September 2026
About the Role
We are looking for an experienced Individual Giving Manager to lead the development and delivery of our supporter acquisition and retention strategies. This is a full time, permanent role working on a hybrid basis with 2 days per week in our London office.
This is a varied and hands-on role where you will lead multi-channel campaigns with a focus on new product development and supporter journeys, driving supporter growth, income and lifetime value.
The Individual Giving & Legacies team is a key driver of voluntary income at Sense. We are an ambitious and growing team, focused on increasing supporter engagement and long-term income. You will play a key role in shaping our individual giving programme and the growth of digital fundraising activity, testing new ideas, improving performance and ensuring our supporters feel inspired and connected to our work.
Key Responsibilities
- Develop and deliver supporter acquisition and retention strategies, plans and budgets.
- Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
- Drive income growth and maximise value of supporters.
- Develop engaging fundraising propositions and creative campaign content.
- Lead ongoing testing, learning and innovation across products, audiences and channels.
- Manage income and expenditure budgets, with responsibility for forecasting and reporting.
- Build and manage relationships with external agencies and suppliers.
- Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
- Ensure all activity is compliant with fundraising regulations and data protection legislation.
About You
We’re looking for a confident and data-driven fundraiser with strong experience in multi channel individual giving and direct marketing. You’ll be both strategic and hands-on, comfortable managing campaigns end-to-end while continuously improving performance through insight and innovation.
You will bring:
- Proven experience delivering successful individual giving or direct marketing campaigns.
- Strong multi-channel experience (e.g. direct mail, digital, DRTV, telemarketing, face-to-face).
- Experience managing budgets, forecasting and reporting on performance.
- Strong analytical skills, including segmentation, targeting and campaign optimisation.
- Experience managing agencies and external partners.
- Excellent communication and stakeholder management skills.
- Experience leading or mentoring team members.
- Experience with prize-led fundraising would be beneficial but is not essential.
About Sense
We believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Sense is proud to be a disability confident leader.
Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.
To apply
Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview, in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.
Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.
If you require any further assistance, please contact the Recruitment Team on 0121 393 4529 or recruitment@sense.org.uk
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone’s contribution is valued and we ensure they’re given the opportunity to realise their potential. We welcome applications from talented people from all sections of the community who share our values and belief that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. For more information please visit: https://www.sense.org.uk/about-us/equality-and-diversity/
No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.
Precise Location: 101 Pentonville Road, , London, Greater London, N1 9LG, United Kingdom
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
