Digital Marketing Manager

Digital Marketing Manager based at Monument Place, near London Bridge 

 Ready to take ownership of a high-profile digital marketing portfolio that reaches millions of customers every year? 

We’re looking for a Digital Marketing Manager to lead our paid digital and always-on performance strategy for Govia Thameslink Railway, the UK’s biggest rail franchise and home to Southern, Thameslink, Great Northern and Gatwick Express. 

This is a hands-on, high-impact role where you’ll define and deliver our performance marketing strategy, driving scalable, sustainable growth across our digital sales funnel. As our in-house expert, you’ll lead our relationship with a dedicated digital agency team, champion best practice, and work closely with colleagues across Campaigns, Brand & Content, CRM and Digital to ensure our marketing truly connects with customers. 

Your work will span everything from driving Always On, PPC and SEO for large-scale UK brand campaigns to creating digital strategies that reach European travellers arriving through the airports we serve. It’s a role with real variety, visibility and room to grow. 

You’ll drive two headline KPIs: 

• Growth in incremental revenue from paid digital media (within ROI limits) 

• Growth in online market share (sales from GTR-owned web vs. third-party web) 

You’ll take ownership of: 

• Performance activity across PPC, Paid Social and Programmatic channels 

• Developing and executing SEO and CRO strategies across four GTR brand websites 

• Championing data-led decision making and continuous optimisation across digital touchpoints 

What you’ll bring: 

• 3–5 years’ experience in digital marketing (client or agency side) 

• Proven success in building and executing multi-channel growth strategies that deliver measurable revenue 

• Hands-on experience with key platforms including Google Ads, Meta Business Manager, Google Analytics and Google Search Console (or equivalent) 

• Strong understanding of SEO and CRO best practices and how to apply and communicate these across teams 

• Background in high-volume B2C e-commerce, ideally travel, transport, retail or leisure 

• Passion for data, testing and measurable growth, with a commercial focus and test-and-learn mindset 

• Experience managing external agencies and suppliers 

What’s in it for you: 

An ambitious salary, eligibility for our final salary pension scheme, free travel on all GTR services, up to 75% discount on other train operators, and a benefits package designed to support your career and wellbeing. 

Join us and help deliver smarter, more connected journeys across the South East.