Overview

 CRM Coordinator – London, N1C 4AG, United Kingdom 

The A Side: A Day in The Life

Reporting to the Central CRM Manager, this role involves collaborating with various teams to support the day-to-day functions of the Universal Music UK CRM Team. The role will vary day-to-day with different types of tasks from reporting requests, to CRM platform demos, to sending out a newsletter.

This role encompasses marketing, data, and technology — supporting CRM campaign delivery while acting as a key link between CRM teams and developers, and owning the execution of the Universal Music UK central mailing list.

Be Administrative

  • Own and manage the end-to-end execution of the Universal Music UK Central mailing list, including planning, build, testing, send, and reporting

  • Act as a key point of contact between the CRM Team and developers, translating campaign and product needs into clear technical briefs

  • Daily administrative data tasks and regular audits across all systems and assets

  • Assist with reporting and performance tracking across campaigns

  • Workload and meeting co-ordination: being confident in organising own workload

Be Communicative

  • Assist with marketing queries and requests, providing clear, structured briefs for developers and technical teams

  • Work with developers to manage and track new feature requests, timelines, and delivery

  • Support with troubleshooting across CRM systems, websites, and email builds

  • Help bridge gaps between non-technical stakeholders and technical teams

Be Collaborative

  • Manage end-to-end planning and build of centrally run newsletters, sharing plans and results across the wider CRM team

  • Contribute to campaign planning with a data-led mindset

  • Support the wider team when needed on their CRM Campaigns

  • Support the CRM team and wider teams with ad-hoc queries and reporting

Be Data Driven and Tech Minded

  • Maintain data compliance and best practice

  • Support improvements in segmentation, automation, and personalisation

  • Stay up to date with CRM tools, marketing technology, and industry trends

The B Side: Skills & Experience 

Necessary
 

  • Comfortable working with both technical systems and marketing

  • Excellent attention to detail

  • Flexible and able to prioritise own workload

  • Confident asking questions and managing requests across multiple teams

  • Highly organised with the ability to manage multiple workflows and deadlines

  • Highly numerate with an analytical mind

  • Excel: VLOOKUP, pivot tables, and all other basic functionalities are a must

  • Self-motivated, hard-working, and enthusiastic

  • Excellent oral and written communication skills

  • Highly organised with the ability to keep calm under pressure

  • Good computer skills i.e.: Microsoft Office, PowerPoint

  • Awareness of Consumer Relationship Marketing and the part data plays within the marketing environment
     

Desirable
 

  • Basic HTML skills, particularly with email focus

  • Experience using data analytics and visualisation tools – Google Analytics, Data Studio

  • Knowledge of digital marketing / digital music developments

  • Past experience using CRM systems and campaigning

  • Familiarity with Ecommerce platforms i.e. Shopify 

  • Interest in using AI to enhance workflows

About UMG UK

We are Universal Music Group UK – the UK’s leading music-based entertainment company. We exist to shape culture through the power of artistry. We help UK artists produce, distribute and promote the most critically acclaimed and commercially successful music to inspire and entertain fans at home and around the world.​

Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)

  • Private Medical Insurance

  • 25 paid days of annual leave

  • Interest Free Season Ticket Loan

  • Holiday Purchase scheme

  • Dental and Travel Insurance options

  • Cycle to Work Scheme

  • Salary Sacrifice Cars

  • Subsidised Gym Membership

  • Employee Discounts (Reward Gateway)

 

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