Overview
Brand Image Specialist – London, United Kingdom
Ref: W177123
Department: Creative Services
Company Description:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are seeking a creative field visual merchandiser for our Brand Image Coordinator vacancy.
The role is to ensure the implementation of the Ralph Lauren seasonally visual merchandising guidelines, executing mannequins, interiors and window displays, that enhance/create the best customer experience, protect and promote our visual Ralph Lauren global DNA and support/drive sales within our own brought stores and/or our shop in shop (wholesale) stores within Central London.
Essential Duties & Responsibilities
· Be knowledgeable with our internal seasonally visual guidelines and make sure they implemented within your region
· Manage and implement seasonal updates/product pushes for each shop/ shop within shop within your region
· Create visually appealing merchandising that enhances Ralph Lauren DNA and maximizes sales potential
· Keep in communicate and partnering with the relevant teams with changeover dates/delivery status/capabilities of your region
· Collaborate with store teams to maintain visual standards and merchandising
· Train store teams on basic merchandising principles, maintenance, internal seasonal guidelines and provide seasonal training for the teams within your region
· Create and develop all seasonal floor plans
· Planning and implementing any new store opening, if scheduled within your region
· Enhance sales through visual merchandising that is in line with the company’s strategy
· Utilise sales figures to support your visual merchandising
· Feedback callouts and opportunities to the relevant internal departments
· Communicate with the relevant departments/people using the Ralph Lauren Store visit report sent weekly on a Friday
· Travel and expenses reported on time and accurately
· Previous experience in Visual Merchandising within a retail environment
· Strong understanding of retail principles and merchandising techniques
· Strong communications skills, both verbal and written in English
· Strong organizational skills especially in time management
· Willingness to travel outside of their allocated region
· Working flexible hours especially early mornings
· Role requires moving merchandise and deco/props stand for extended periods
· Proficiency in MS Office Suite
Preferred Qualifications/Experiences
· Education or proven work experience in Visual Merchandising, Fashion, Design
· Experience with luxury or fashion retail brands
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IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
