Overview
Company description
Location: London (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again.
For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Digital Marketing Manager means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
#LI-Hybrid
This is the job
We’re looking for a Digital Marketing Manager to join our Group Digital Marketing team and lead paid media activity across our Insurance and SMR (Service, Maintenance & Repairs) businesses. Reporting to the Group Head of Performance Marketing, you’ll play a key role in shaping and delivering digital strategies across Paid Search, Display, and Paid Social. You may also support other areas of The AA Group, including Roadside, AA Cars, Finance, Driving School, and DriveTech.
This is a hands-on, performance-driven role where you’ll manage agency partners, optimise multi-channel campaigns, and collaborate with internal stakeholders to drive measurable results. You’ll bring strong commercial acumen, technical know-how, and a test-and-learn mindset to continuously improve campaign performance, measurement, and creative execution.
What will I be doing?
- Own and execute digital marketing strategies across Paid Search, Display, and Paid Social.
- Manage agency partners and third-party suppliers to deliver best-in-class campaign performance.
- Collaborate with internal teams including Brand, Compliance, Finance, and Design to align activity with business goals.
- Lead testing roadmaps across creatives, ad copy, and landing pages.
- Analyse performance data, optimise campaigns, and present insights to senior stakeholders.
- Ensure smooth ad operations and support tagging/tracking requirements in partnership with analytics teams.
What do I need?
- Strong demonstrable hands-on experience in Digital Marketing, with deep expertise in PPC (Google, Bing) and Paid Social across large-scale campaigns.
- Proven ability to optimise paid media spend across channels, managing budgets exceeding £2 million, with a strong focus on performance and ROI.
- Experience working both agency-side and in-house, with the ability to confidently manage third-party suppliers and build collaborative relationships.
- Technically proficient in MarTech and AdTech platforms including Google Ads, Microsoft Ads, SA360, DV360, Campaign Manager, and Google Analytics.
- Strong analytical and commercial acumen, capable of interpreting KPIs, forecasting, and presenting insights to senior stakeholders.
- Excellent communicator and team player, able to simplify technical concepts, influence cross-functional teams, and thrive in a fast-paced, results-driven environment.
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
#LI-HH
