Overview

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

RESPONSIBILITIES

Marketing calendar planning

  • Understand global marketing strategy and market business requirement
  • Align with HQ & local counterparts to develop and agree on regional marketing calendar and initiative to set up marketing objective
  • Initiate regional activities that can help to drive brand elevation & love in the market
  • Drive local created contents that respond global marketing calendar & local initiative
  • Oversee the quality and delivery of marketing contents & experience
  • Reporting of local marketing activities, peer’s activity and market insight

 

Media planning

  • Partner with HQ media team to agree and execute annual media plan across offline & online platforms
  • Align media spend with counterparts based on global strategy & local business needs
  • Seek for new media & market first platforms that can drive brand innovation
  • Set media KPI and monitor delivery and progress
  • Gather insight & learning, competitor activities, new media and market initiated projects for future planning
  • Budget review & tracking

 

Digital Marketing

  • Visibility & clear view of global digital initiative and communications
  • Seek for new media & market first platforms that can drive brand innovation
  • Set media KPI and monitor delivery and progress
  • Gather insight & learning, competitor activities, new media and market initiated projects for future planning
  • Budget review & tracking
     

PERSONAL PROFILE

  • +10 years of experience in Marketing
  • +10 years of experience of luxury consumer goods
  • +5 years of Media buying both on & off line
  • Fluent in English
  • Good level of insight on market trend & consumer’s behavior
  • Experience in Brand communicationss preferred
  • Experience in brand events preferred

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

Posting Notes: South Korea || Not Applicable || Seoul || MARKETING || KOREA – DIGITAL MARKETING || n/a ||

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