Overview
Within this Retail Development Manager role, you will focus on identifying and recruiting retail partners in to the Budgens Brand and across the Central / Midlands region.
The scope of this role is to create and implement activity and campaigns to generate recruitment leads, contact and assess leads generated centrally, support the Booker and BRP sales teams through assisting their recruitment activities and identifying potential site conversions, leverage external partners and suppliers for advocacy recommendations and become a brand ambassador in the convenience sector.
- Identify which operators fit the brand criteria.
- Carryout site assessment and recommend alternative options if not suitable for Budgens.
- Engage with the BRP sales and central teams to support lead generation activities and campaigns.
- Liaise with Booker/BRP sales teams to identify and progress any potential brand conversions.
- Work cross functionally with the relevant departments to deliver store opening programme.
- Transfer newly recruited retailers to the sales team.
- Conduct market and competitor analysis to identify potential sites or stores that fit the brand.
- Create and implement a cold calling programme of targeted competitor stores.
- Attend industry functions to generate leads and raise brand awareness.
- Maintain contact with “pool list” and the property team to identify retailers for any suitable property or corporate site disposal opportunities.
- Measures/KPI’s include: number of stores opened, conversion rate of leads, store standards and opening to schedule, leads generated for medium term pipeline management.
Essential
- Experience of working in a similar role.
- Proven record of delivering projects to successful conclusion.
- Full driving licence.
Skills:
- Ability to communicate at various levels of corporate and independent businesses.
- Relationship building through remote contact.
- Effective use of online tools.
- Commercial acumen.
- Strong influencing and motivational skills.
- Project management.
- Ability to effectively plan and prioritise own workload.
- Self motivated.
Desirable Experience
- Experience of the retail and wholesale environment.
- Convenience food retailing.
- Franchise operations.
- Have dealt with independent business owners.
- Understanding of financial models and business performance measures.
Shift Hours: 38 hours hrs per week (Monday – Friday)
Salary: Competitive
