Salary: £27041 – £32910

Shift hours: Full Time

Coventry is the 9th biggest city in England, and has ambitious plans to grow its economy, reputation and quality of life, including the delivery of its UK City of Culture title in 2021, and Commonwealth Games in 2022.

The Council’s ‘Business Investment and Culture’ service has a remit for economic development, inward investment, sustainability, culture, sport, tourism and events. It is a lively group of largely specialist officers with responsibility for strategy, funding and project delivery across its sections.  It has recently expanded significantly, taking on new staff to develop and deliver activities stimulated by the title of UK City of Culture in 2021 and being a host of the Commonwealth Games in 2022.

The Destination team we are recruiting to is responsible for a range of functions, including: 

  • Promotion of leisure and business tourism across diverse marketing channels
  • Operation of the Coventry and Warwickshire Convention Bureau
  • Provision of Coventry’s Visitor Information services
  • Working in partnership with the city’s visitor economy businesses
  • Delivery of Coventry’s Tourism Strategy

What is the job role?

You will have responsibility to develop, promote and support marketing partnerships and cross-promotion between key venues, hotels and events, as well as to manage and maintain performance data supporting key platforms.

In addition, to manage the day-to-day operation and continuous development of the main destination marketing packages for leisure tourism, including digital and offline services.

Who are we looking for?

Have you got flair, are you creative and have an eye for detail?

We are looking for someone to lead the design, management and implementation of key destination marketing strategies and campaigns for Coventry, in order to drive an increase in visitor footfall and spend, stimulate economic growth and new jobs within the sector, and raise Coventry’s profile as a destination of distinction for tourism, conferencing and business, culture and events, education and innovation.

This role offers a unique chance to promote Coventry during its significant year as the UK City of Culture, to attract and raise our profile.


In return, we can offer you a 12-month fixed term contract (maternity cover) in an exciting, fast-paced environment, providing you with a platform to be part of something big. This is not an opportunity to be missed!

If you would like to find out more about this role, please contact: paul.jones@coventry.gov.uk


Please note, this advert will close as soon as sufficient applications are received.  Therefore, you are strongly advised to complete and return your application as soon as possible.


Potential start date: June 2021

For full details on the application process please read the attached document on our jobs page labelled ‘Coventry City Council Application Process’.


Interview date(s):17th and 19th May 2021


Introduction to Coventry City Council

Coventry is a lively, multicultural city, which embraces old and new. Around the modern city centre there are traces of history everywhere – in the old city walls, the timber-framed buildings and the reconstructed medieval Spon Street. But Coventry has always had an eye on the future, and is now firmly focused on regenerating and re-inventing itself to meet the challenges of the 21st Century. With major developments and new projects taking place right across the city, Coventry City Council is the place to be!
There’s a huge buzz about the city – Coventry ranks as the 8th best city to live, work and do business in the UK, and is the UK City of Culture 2021 ! We believe this will help put Coventry on the map for all the right reasons. You can feel the sense of local pride throughout the city as we build towards this momentous year. It also offers a unique, once-in-a-lifetime opportunity to those joining us to play their part in it.
We genuinely believe that Coventry City Council is a special place. You will be joining Coventry City Council during an exciting time to become part of a team that contribute to achieving our visions for the city. We have made our council a place where we look after our people, making sure you’re happy in your work and given everything you need to succeed. We’ve created friendly, welcoming workplaces where everyone is working towards the same cause, providing the best possible services for the city of Coventry.
As a council with improvement at its heart, we’re committed to making life better for the people who live and work in Coventry. We’re equally concerned with the quality of life enjoyed by our people, so by joining us, you won’t just be helping the community, you’ll be helping yourself too.
Not only do you get to work alongside great people that are helping to improve services for our community we offer great benefits too! For your valued contribution we will provide a fantastic benefits package including;

  • Flexible working arrangements
  • Generous annual leave allowance starting at 27 days and rising to 32 days
  • Pay progression through multiple increments
  • Outstanding local government pension scheme
  • Learning & Development with access to certified courses.
  • Access to an award winning Occupational Health Team
  • Vibrant employee networks 

For full details on the application process please read the attached document labelled Coventry CC Application process.

Reference: VP9F579BA8

Location: Coventry, CV1 2GN